Preparing tomorrow's leaders starts with today's conversations.
Featured In
Explore our published articles, interviews, and podcast appearances to learn how we're helping shape the future of family business leadership.
What the public gets wrong about family business
Familybusiness.org
A new study shows that insiders see ambition, innovation, and complexity, but outsiders see tradition. Bridging that divide is key to future success...
Study finds family business winning on trust
Quirks Magazine
If you've ever watched "Succession" or "Yellowstone," you know family businesses make great TV dramas. But beyond the screen, they far more than entertainment...
The future is a family affair
Family Business Magazine
Family businesses are built on strong values, deep-rooted traditions and long-term thinking. But history has shown that legacy alone isn't enough to ensure survival. Businesses that fail to...
'Violent Agreement': Sara Stern and Katie Rucker on Co-Leadership
Family Business Magazine
If your co-leadership is a compromise resulting from an impasse among NextGens, you're probably headed for failure.
Featured Articles
Sisters bring their family business experience in guiding Next-Gen Leaders
Sioux Falls Business
Whether they're working one-on-one with a client or addressing a roomful of family business owners, in many ways Jenny Dinnen and Katie Rucker feel...
The Path to Leadership: Reflections on family business, a backpack and one very large tree
Family Business Magazine
One thing I've learned about leadership is that it frequently involves being pushed to the limits of my comfort...
Podcast Appearances
Rooted Conversations
"Our Futures" with certified futurist, Katie Rucker
Host Molly Kirby is joined by Katie Rucker, a partner in a second generation women led business and a certified futurist. They discuss a monumental mindset shift that can help navigate the most difficult life transitions.
Making Maverick Moves
Beyond the crystal ball: Leading Like a Futurist with Katie Rucker
What if the most Maverick move isn't predicting what's next - but imagining what could be and daring to make it real? In this episode, Gina talks with Katie Rucker about leading like a futurist.
Building Unbreakable Brands
How Next gens can find their authentic voice with katie rucker
Host Meghan Lynch is joined by Katie Rucker who, alongside her twin sister Jenny, co-founded Next Gen Collaborative, a consulting firm dedicated to empowering next-gen leaders to shape their legacies.
The Practical Optimist
Are twins better leaders? With katie rucker and jenny dinnen
Being twins and co-leading a successful business isn't always easy, but Katie Rucker and Jenny Dinnen believe their respective strengths provide unique advantages. Listen and learn how to overcome rivalries and embrace harmonious strategies to...
Growing Up B2B
Legacy Reloaded: Reinventing Family Business Leadership With Katie Rucker
Katie shares insights on balancing legacy with innovation in family businesses, drawing from personal experience and her company's 2026 perception study.
Next Generation Giving
Jenny Dinnen joined other esteemed panelists sharing valuable insights into how next-gen wealth, investing, sustainability, and philanthropy intertwine to help individuals realize their financial aspirations while effecting positive change in the world.
Recent Panels & Presentations
Working Wardrobes | Panelist
Building a Brand Legacy
Hosted by First Bank's Center for Family-Owned Businesses, this event gathered owners and marketing teams to share insights on building a brand legacy. Jenny Dinnen was invited to present research findings from that year's Family Business Survey.
First Bank | PresentEr
Expanding Perspectives and Reimagining What's Possible
This learning and networking experience focused on how nonprofits can strengthen their engagement with early career talent. Jenny Dinnen gave the opening keynote about Strategic Foresight and futures thinking.
PIMCO | KEYNOTE
The Future is Being Written Today
At the Association of Fundraising Professional's "Giving USA" event, Katie Rucker presented on how Strategic Foresight and futures thinking can help nonprofits build stronger connections with donors and communities.
Afp: Giving USA | PresentEr
Webinar: Foundations of Strategic Foresight
In this Collaborative Conversation webinar series, Jenny Dinnen and Katie Rucker lead a discussion exploring how Strategic Foresight can help better understand ourselves, the world around us, and possible futures.
TFSX | Host + Presenter
