Preparing tomorrow's leaders starts with today's conversations.
Featured In
Explore our published articles, interviews, and podcast appearances to learn how we're helping shape the future of family business leadership.
What the public gets wrong about family business
Familybusiness.org
A new study shows that insiders see ambition, innovation, and complexity, but outsiders see tradition. Bridging that divide is key to future success...
OC500: Katie Rucker and Jenny Dinnen
Orange County Business Journal
"Our journey is a testament to finding our unique voices, shaping our narrative, and contributing to the vibrant family business community. We are..."
Study finds family business winning on trust
Quirks Magazine
If you've ever watched "Succession" or "Yellowstone," you know family businesses make great TV dramas. But beyond the screen, they far more than entertainment...
The future is a family affair
Family Business Magazine
Family businesses are built on strong values, deep-rooted traditions and long-term thinking. But history has shown that legacy alone isn't enough to ensure survival. Businesses that fail to...
Let go of your ego
Family Business Magazine
One of the most fun things about putting together each issue of this magazine is seeing which secondary themes emerge - mostly unplanned - when all the content is put together. It's amazing how often articles written...
'Violent Agreement': Sara Stern and Katie Rucker on Co-Leadership
Family Business Magazine
If your co-leadership is a compromise resulting from an impasse among NextGens, you're probably headed for failure.
Featured Articles
Sisters bring their family business experience in guiding Next-Gen Leaders
Sioux Falls Business
Whether they're working one-on-one with a client or addressing a roomful of family business owners, in many ways Jenny Dinnen and Katie Rucker feel...
Transformational Women In Family Business 2024
Family Business Magazine
Jenny Dinnen and Katie Rucker are twin sisters who don't look very much alike and have different personalities. "I always say that, as twins, we make one really great person," says Katie...
New study finds family firms enable women CEOs to shine
Family Business Magazine
A recent peer-reviewed study published in a top management journal found that family businesses are more supportive environments for...
Community Highlights: Meet Jenny Dinnen of Next Gen Collaborative
VoyageLA
Today we'd like to introduce you to Jenny Dinnen. Jenny and her team shared their story with us below: Jenny Dinnen and Katie Rucker are twin sisters who...
The Path to Leadership: Reflections on family business, a backpack and one very large tree
Family Business Magazine
One thing I've learned about leadership is that it frequently involves being pushed to the limits of my comfort...
Podcast Appearances
Rooted Conversations
"Our Futures" with certified futurist, Katie Rucker
Host Molly Kirby is joined by Katie Rucker, a partner in a second generation women led business and a certified futurist. They discuss a monumental mindset shift that can help navigate the most difficult life transitions.
Making Maverick Moves
Beyond the crystal ball: Leading Like a Futurist with Katie Rucker
What if the most Maverick move isn't predicting what's next - but imagining what could be and daring to make it real? In this episode, Gina talks with Katie Rucker about leading like a futurist.
Building Unbreakable Brands
How Next gens can find their authentic voice with katie rucker
Host Meghan Lynch is joined by Katie Rucker who, alongside her twin sister Jenny, co-founded Next Gen Collaborative, a consulting firm dedicated to empowering next-gen leaders to shape their legacies.
The Practical Optimist
Are twins better leaders? With katie rucker and jenny dinnen
Being twins and co-leading a successful business isn't always easy, but Katie Rucker and Jenny Dinnen believe their respective strengths provide unique advantages. Listen and learn how to overcome rivalries and embrace harmonious strategies to...
Real Talk. Real Growth.
Your Best Strength is You with Jenny Dinnen
There's only one you who can bring your personal talents to the table. Embrace it! Situations may change. Interests may change. Be prepared to pivot while remaining authentic to your sense of self.
Flow Over Fear
Finding Your voice through adventure: Katie Rucker's story
As the COO of a family business, Katie felt stuck until she decided to embark on a "Year of Yes," saying yes to every opportunity that scared her.
Disruptive Successor
Driving Agility, Innovation, and Growth Through Meaningful Insights With Jenny Dinnen
A podcast for next-generation leaders in family businesses and entrepreneurs who want to disrupt the status quo to grow their business and take it to the next level.
The Future of Teamwork
Developing family businesses for long term succession with jenny dinnen
Jenny and host Dane Groeneveld talk about the passion for helping family businesses succeed and the importance of the narrative a family business holds about their work.
